A Simple Framework to Stand Out in Today’s Competitive World
*Originally published in the Illumination publication*
Self-promotion is essential in today’s fast-paced and competitive world.
Whether you’re an entrepreneur, a freelancer, an artist, a creator, or just looking to advance in your career, you need to be able to effectively promote yourself in order to succeed.
But self-promotion can be a daunting task, especially if you’re not sure where to start. It’s easy to feel overwhelmed by the sheer number of social media platforms and marketing strategies available and to wonder how you can stand out in a crowded market.
That’s why it’s important to have a clear and concise self-promotion strategy in place.
It gives you a roadmap to follow, and it helps you focus your efforts on the things that matter most.
But before you start crafting your strategy, it’s important to understand why self-promotion is so crucial.
In today’s world, there’s more competition than ever before, and to simply have a great product or service it’s not enough.
You need to be able to communicate your value to your target audience and make them see why you’re the best choice for them.
Self-promotion is not only important for your business or career growth but also for personal branding.
It’s an opportunity to showcase your skills and talents, to connect with others, and to build relationships.
With the right approach, you can leverage the power of self-promotion to open doors and create opportunities that might not have been possible otherwise.
In this post, I’ll explore a simple framework that will help you level up your self-promotion game.
So, whether you’re just starting out or you’re looking to take your self-promotion efforts to the next level, this post will give you the tools you need to succeed.
Step 1: Do something.
This is the foundation of self promotion. You have to do something.
You need to have something to promote (aka talk about), whether it’s a product or service, a skill or talent, or even just a great idea.
If you’re struggling with what you have to say, think about the things you do on a daily basis, or the things you just did.
Everyone has their own perspective. Their own stories. Their own ‘things’.
A quote from the book ‘TED Talks — The official TED guide to public speaking” might help you.
“In any case, there’s one thing you have that no one else in the world has: Your own first-person experience of life. Yesterday you saw a sequence of things and experienced a sequence of emotions that is, quite literally, unique. You are the only human among 7 billion who had that exact experience. So…can you make anything of that?”
So, start by doing something that you’re passionate about and that you believe in.
Step 2: Put that something into a compelling story.
We are attracted to stories. In fact, people are more likely to pay attention and engage with a story rather than a list of facts or features.
‘Facts tell, stories sell’ is a well-known saying in the marketing world.
Step 2 is all about packaging what you did into a compelling story.
Imagine yourself talking to a friend and sharing what you did.
What would you say? What would you cut from the story?
Most importantly: what would you focus on?
Think about how you can tell the story of what you’re doing in a way that will resonate with your target audience.
Step 3: Share that story on social media.
This step is about turning that story into social media content.
There’s no better way to get your message out there than by using social media. It’s a powerful tool that can help you reach a wide audience, so make sure to use it to your advantage.
At this point, especially if you’re just starting, you should double down on your strengths and choose your preferred medium of communication.
If you’re good at writing, write.
If you’re good at the audio, record.
If you’re good on camera, make a video.
Pick the platforms that are most relevant to your preferred medium of communication, and hit the infamous ‘publish’ button.
If it sounds scary, it’s completely normal. Do it anyways.
Step 4: Do it over and over again.
Self-promotion is not a one-time thing.
It’s an ongoing process that requires persistence and consistency.
Don’t give up after one post or one campaign.
Keep going and keep refining your message until you get the results you’re looking for.
Step 5: Double down on what works, and cut what doesn’t.
Step 5 is about getting feedback from the audience.
Pay attention to what’s working and what’s not working, and adjust your strategy accordingly.
If you’re seeing success with a particular approach, then double down on it.
If something’s not working, then cut it out and try something else.
In addition to these steps, don’t forget to study what’s already working in your niche.
Look to others who are successful in your industry and learn from them.
Also, always be learning, and stay current and up to date on new trends and techniques.
Lastly, be patient, it takes time and effort to build a successful self-promotion strategy.
In conclusion, self promotion is essential in today’s world, and with the right approach and mindset, anyone can level up their self promotion game.
So, take the time to think about what you’re doing, how you’re doing it, and how you can tell your story in a way that will resonate with your target audience.
And remember, consistency and persistence are key.
Good luck with your self-promotion journey,
P.S. Did you enjoy this content? I got a FREE, private VIP newsletter where I document and share everything I’m doing as a DJ / Entrepreneur to build my brand and my businesses. You will get actionable insights, tips, & tactics delivered to your email that I don’t share anywhere else.
You can join for free by clicking here.
See you there.